The Agony of Finding Virtue in Organisations


Dear Agony Aunt,

I lead a highly profitable multi-national software company that plots maps for use in personal GPS devices. We navigate the world well, but our organisation lacks a moral compass. What’s your advice?


Dear Anonymous,

If only leaders could punch “Shangri-La” into a Navman then the corporate world would be a more virtuous place! Engage with your people and agree on non-financial measures to expand your profitability model – for instance consider the net environmental and social impacts of your work – then see your organisation soar. Or plot the definitive route to weight loss and become instantly virtuous globally.

Agony Aunt.