Staying Relevant in an Ever-Changing World

We are in the eye of the storm of massive change in an ever-changing world: from magnetic pole shifts to earthquakes, from volcanoes to tsunamis, from the fall of various long-encumbered regimes to the birth of new democratic springs.

When leading nations and businesses fall behind in sectors where they were once the dominant players, there is a clear recognition that the status quo cannot be maintained.

To compete in an ever-changing world – organisations, including Certus 3 have become very good at evolving strategies for coping with unanticipated events, challenges and even crises – for both ourselves, as an independent organisation, and our clients.

To compete – we need to be ahead of the curve, anticipate the environmental changes that threaten our viability or offer opportunity and come up with a creative response.

One such creative response is slowly filling the skies in the UK and Mumbai where drone manufacturers and entrepreneurs, have stepped into the fray rescuing commercial enterprises whose use of traditional delivery and information-gathering services has led to disappointment.

Once the exclusive purview of the military and academia, drones are, as we speak, delivering pizzas, taking ‘selfies’ or ‘dronies’ for wealthy narcissists and performing marketing research missions.

Approximately 12% of an estimated US$98 billion in global spending on drones over the next decade will be for commercial purposes. Amazon Prime Air, Google GOOGL -3.07% Project Wing, Facebook and even NASA are all working on drone technology.

The ability for Certus3 to be agile, and to work with organisations to respond to environmental change, particularly in the cloud technology space has been critical to guaranteeing our ability to stay relevant.

The fundamental problem however, with bringing about change, even change less radical than the rise of drone technology is that most people, and organisations, want things to stay the same.

The implications of ‘wanting’ things, and effectively ‘forcing’ things stay the same in the wake of geo-political change is epitomised by the fall of Ceausescu. Instead of heeling to the winds of change Nicolae refused, effectively bringing himself and Romania undone. Gorbachev, his communist colleague, on the other hand, sensed the change and managed Russia through it – affecting an atrophy that saw a gradual breakdown of communism, and his ascendency as a political icon.

In business it is essential to recognise the aversion that many have towards change. Helping client organisations to predict, understand, prepare for and confront the inevitable with confidence is part of our ethos.