Agony Aunt – the Agony of Staying Relevant


Dear Agony Aunt,

Netflix is to my DVD rental franchise what the ice age was to the dinosaur. I’m continuously fighting the tide of extinction. Any advice on how to regenerate?


Dear Anonymous,

Yours is not the only business to be wrecked by seismic environmental shifts. Witness the carnage wrought on global media and telco dynasties by the hyper download speeds offered by fibre optics. Sustainable operating models need agility to anticipate environment changes and an appetite for re-invention. Except for Hollywood’s Die hard movie franchise, which continues to baffle film critics, scientists and clerics by defying mortality. Whatever future you choose, stay ahead of the environmental curve and you’ll leave your competitors for dead.

Agony Aunt.